To honour the incredible work of the Toy Show Appeal, we created a special limited-edition Toy Show Appeal Box.

For every box sold between 3rd–10th December,
10% of profits will be donated directly to the Toy Show Appeal.

Inside the box you’ll find:

• 1 Large Share Pouch (your choice of four mixes)

• 2 Treat Boxes (choose from seven delicious flavours)

The Exclusive Squish Mix: A Treat Yo Self x Arnotts & Brown Thomas Collaboration

Some partnerships feel special from the very beginning, and for us, Arnotts and Brown Thomas will always be one of those. This season, we’re incredibly proud to launch something truly unique and close to our hearts:

The Exclusive 500g Squish Mix, created only for Arnotts and Brown Thomas stores and their online shops.

This week marks a huge moment for Treat Yo Self as we return to Gifted at the RDS, Ireland’s biggest Christmas craft and design fair — and one of the most exciting weeks of the year for small Irish businesses like ours.

We are thrilled to announce that our exclusive Treat Yo Self Christmas Candy Canes are now available across all Avoca stores in Ireland. This collaboration represents far more than a seasonal product launch; it is a moment of pride, growth, and partnership for our small Irish brand.

Meet Harry Foy – the 13-year-old kid boss behind Treat Yo Self, Ireland’s fastest-growing vegan sweet brand. From packing orders at the kitchen table to landing nationwide listings and international meetings, this is the inspiring real-life story of a family-led business built on hustle, heart, and the power of small moments. Discover the journey, the values, and the sweet future ahead.

At Treat Yo Self, every single stockist means the world to us.

From that first “yes” to our latest launch, our business has grown one shelf at a time — powered by passion, hustle, and the belief of some amazing buyers who took a chance on a small, family-run, kid-owned Irish brand with big dreams and even bigger jellies.

And now? We’re stocked in over 120 incredible locations across Ireland — from luxury department stores and gift shops, to independent pharmacies, cafés, eco-stores, museums, hotels, and more.

We’re so excited to announce that Treat Yo Self is proudly stocked at Shannon Airport Duty Free—marking our third international airport listing in Ireland, alongside Dublin Airport Terminals 1 & 2 and Cork Airport.

Big news! 🎉 Treat Yo Self is now available in Aer Rianta Duty Free at Dublin Airport Terminal 1 & 2 and Cork Airport! ✈️🍬 This is a huge milestone for our small but mighty Irish brand, bringing our vegan, earth-friendly sweets to millions of travelers each year. Whether you're jetting off for an adventure or heading home, make sure to grab a pouch and #SweetenYourJourney! 🚀🌍

Big News: The Mini 100g Pouch is Here!

We’re thrilled to launch our brand-new Mini 100g Pouch—the ultimate vegan and gluten-free treat! Perfectly sized and packed with flavor, it’s ideal for till points, coffee shops, gift stores, hampers, events, and more. Thoughtfully designed with eco-friendly packaging, this versatile pouch is set to become a key product in the Treat Yo Self range. Whether you’re sharing, gifting, or indulging, the Mini 100g Pouch is here to spread sweetness everywhere! 🎉🍬🌱

Exciting Times for TYS!

We just wrapped up our second year at Showcase Ireland, securing amazing new retailers like Blarney Woollen Mills and Meadows & Byrne, plus nearly 30 more accounts!

Thanks to last year’s success, we’re now stocked in incredible places like Avoca and Beyond The Trees, and we have something HUGE to announce next week.

Big things are coming for 2025—thank you for your support! Stay tuned!

We (Treat Yo Self) made it to the FINAL 5 of the #Pitch23 competition with Arnotts! 

This is huge for us. Like beyond imaginable... Let me tell you all about it!