Big Wins, Exciting News & What’s Next for TYS in 2025!

This week has been an exciting whirlwind for the TYS team! We wrapped up our second year at Showcase Ireland in the RDS, and what a show it was. We’re thrilled to have walked away with fantastic new leads, an incredible number of new retail customers, and plenty of repeat orders from our amazing existing stockists who return year after year.
Showcase Ireland is the premier trade fair for Irish creativity, bringing together the very best of Irish design, craft, and innovation. It’s a hub for connecting homegrown brands with top-tier buyers from Ireland and beyond. For us, it’s been a game-changing platform to showcase what Treat Yo Self is all about.
Last year, Showcase opened the floodgates, helping us secure customers nationwide. We’re now proudly stocked in incredible locations like Beyond The Trees in Avondale, Newbridge House and Gardens, Clonfert Pet Farm, The Beehive Achill Islands, Cois Na Habhann, The Garden House Malahide, The Tree Bark Store, Gifts Direct, Donegal Famine Hertitage Centre, Loughcrew Megalithic Centre and many others. One of our standout moments was meeting the team from Avoca, and as many of you know, our sweets have been flying off their shelves since launch!
But the journey doesn’t stop there—off the back of last year’s show, we’ve been working on something huge. After months in the making, we’re finally ready to share a BIG announcement next week. Trust us, it’s been worth the wait!
This year’s Showcase exceeded all our expectations. We had our sights set on some incredible retailers and are over the moon to share that we’ll soon be stocked in the prestigious Blarney Woollen Mills and Meadows & Byrne, alongside nearly 30 new accounts across the country. We’ll be announcing these partnerships one by one in the weeks ahead, so stay tuned!
And that’s not all—we’ve also taken some major steps towards landing deals with a few huge multiples. If we can bring these to life, it would truly transform the future of this little Irish vegan sweet company in ways we can only dream of.
None of this would be possible without your unwavering support. Your love for our products and your ongoing custom have been the backbone of our success, and for that, we’re endlessly grateful.
2025 is shaping up to be an incredible year for Treat Yo Self. We’re so excited for what’s to come—and we hope you’ll join us on this journey. Watch this space!