🎄 Treat Yo Self x Avoca: A Christmas Exclusive That Means So Much More

We are thrilled to announce that our exclusive Treat Yo Self Christmas Candy Canes are now available across all Avoca stores in Ireland. This collaboration represents far more than a seasonal product launch; it is a moment of pride, growth, and partnership for our small Irish brand.

About Avoca – Ireland’s Beloved Retail Icon

Founded in 1723 as a weaving mill in County Wicklow, Avoca has grown into one of Ireland’s most cherished lifestyle destinations. Over three centuries later, it remains synonymous with quality, creativity, and community.

Today, Avoca operates over a dozen stores nationwide, each offering a curated blend of artisanal food halls, fashion, homeware, cafés, and gardens. Their flagship Dublin location on Suffolk Street was even named by Vogue UK as one of the “Best 100 Shops Outside London”, a true testament to their commitment to exceptional Irish retail experiences.

Avoca’s reach and reputation attract millions of visitors each year, from local shoppers to international tourists. To be represented within those walls is not only a commercial opportunity but a creative endorsement that few small Irish brands achieve.

The Power of Partnership

To collaborate exclusively with a brand of Avoca’s calibre is humbling and empowering. Partnerships like this do not happen by chance. They are built on trust, shared values, and a belief in quality.

Avoca’s decision to launch the  Treat Yo Self Christmas Candy Canes as a storewide exclusive shows their confidence in our story and our standards. It signals that our products meet the same expectations their customers have come to associate with Avoca itself — thoughtful, joyful, and beautifully made.

“For a small Irish business, being chosen by Avoca for an exclusive launch is one of the strongest signs of trust you can receive.”

Exclusivity in retail is a powerful statement. It reinforces credibility, strengthens brand loyalty, and gives customers something truly special that can only be found in one place. When a brand like Avoca lends its name and retail space to an Irish maker, it creates a ripple effect that supports not just our business but the broader ecosystem of Irish entrepreneurship and creativity.

Gratitude and Growth

We are deeply grateful to the Avoca team for their ongoing support and belief in Treat Yo Self. They have championed small producers from every corner of the country, helping brands like ours grow and flourish year after year.

This collaboration marks another exciting chapter in our journey, and it’s a proud moment for everyone behind the scenes, from our small team hand-packing sweets in Ireland, to the customers who continue to share our story.

What’s Next

Our partnership with Avoca is only the beginning of an incredible festive season.
We are delighted to share that we have another exclusive retail collaboration coming very soon, along with some headline-worthy December news that will mark a major step forward for Treat Yo Self.

Stay tuned here on our blog and across our social media channels to be the first to hear the updates — it’s going to be sweet!

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