The Toy Show Appeal Box: A Little Treat That Makes a Big Difference

Some moments in Irish culture feel bigger than entertainment — they become part of who we are.

The Late Late Toy Show is one of those moments. Every year, families across Ireland (and around the world) gather together in pyjamas, blankets, hot chocolates and excitement to watch the most magical night on Irish television unfold. It’s nostalgic, emotional, joyful, unpredictable, and utterly Irish.

But beyond the magic, the Toy Show has grown into something even more powerful, a national movement of kindness.

The Toy Show Appeal: A Legacy of Impact

Launched in 2020, the Toy Show Appeal has become one of Ireland’s most meaningful charitable initiatives.

Its purpose is simple: to support children and families in need.

And the impact? Extraordinary.

• €26 Million raised to date!!!

Since its inception, the Appeal has funded community organisations, children’s hospitals, family support programmes, mental health services, disability services, and more, helping tens of thousands of children across Ireland every single year.

It has become a symbol of what Ireland does best: looking after one another.

Treat Yo Self x The Late Late Toy Show

A Moment We’ll Never Forget

In 2024, something unbelievable happened, Treat Yo Self appeared as one of the special giveaways on the Toy Show.

It was surreal.
It was emotional.
It changed everything for us.

We watched, just like everyone else, as our little Irish brand, born at a kitchen table during lockdown, flashed across screens in homes worldwide. Within hours, Arnotts sold out of stock, our website exploded, and customers all over the country reached out to say they spotted us on the biggest TV night of the year.

Being asked back again in 2025 is an honour we still can’t quite believe.

To be chosen once is rare.
To be chosen twice is extraordinary.
We are unbelievably proud, grateful, and humbled.

And none of it would have happened without Arnotts, who have championed Treat Yo Self from our very first Pitch23 moment right through to nationwide listings and toy show features. Their support of emerging Irish brands is genuine, meaningful, and something we will always be grateful for.

Introducing the Toy Show Appeal Box

A Treat for You, Support for Someone Else

To mark this huge milestone, and to honour the incredible work of the Toy Show Appeal, we created a special limited-edition Toy Show Appeal Box.

For every box sold between 3rd–10th December,
10% of profits will be donated directly to the Toy Show Appeal.

Inside the box you’ll find:

• 1 Large Share Pouch (your choice of four mixes)

• 2 Treat Boxes (choose from seven delicious flavours)

It’s colourful, joyful, vegan, inclusive, and perfect for Toy Show night or Christmas gifting. But more than that — it helps children and families across Ireland who need support the most.

A treat for you becomes help for someone else.
A sweet moment becomes a meaningful impact.

The Power of the Toy Show: Reaching the World

What makes the Toy Show so special isn’t just the show itself.
It’s the shared experience.

Millions watch across Ireland.
Hundreds of thousands tune in internationally, from Australia to the US.
Families abroad who miss home say it’s the one night that makes them feel closer to Ireland again.

For a small Irish brand like ours, being part of that moment is beyond words.
It connects us with people we may never meet, families, children, parents, expats, all brought together for one night of innocence, magic and heart.

It is the greatest platform an Irish family business could ever hope for.

A Moment of Pride for Treat Yo Self

We are a tiny team with giant dreams.
A kid-founded, family-run brand packed at home, built on kindness and grit.

To stand on the Toy Show stage not once but twice,
to give back through the Toy Show Appeal,
to partner with Arnotts,
these are the moments that remind us why we keep going.

We are so proud of this little Irish brand.
So proud of Harry.
So proud of our customers who have supported us through every step.
And so proud to be part of something that genuinely makes a difference.

How You Can Support

You can support the Toy Show Appeal simply by treating yourself (or someone else!) to our limited-edition Toy Show Appeal Box.

🎁 Available 3rd–10th December
💛 10% of profits donated to the Toy Show Appeal
🌍 Vegan, inclusive, hand-packed in Ireland

Click here to shop → www.treatyoself.ie

Thank You, From Our Family to Yours

Whether you’ve been with us since the beginning or you’re discovering Treat Yo Self for the first time — thank you for helping us grow, dream bigger, and give back.

This Christmas, let’s share more than sweets.
Let’s share kindness. Let's share magic.
Let’s share something that matters.

It’s… ANOTHER ORDER!
💛 Harry, Lisa, Darren and the whole TYS family