The Exclusive Squish Mix: A Treat Yo Self x Arnotts & Brown Thomas Collaboration

Some partnerships feel special from the very beginning, and for us, Arnotts and Brown Thomas will always be one of those. This season, we’re incredibly proud to launch something truly unique and close to our hearts:

The Exclusive 500g Squish Mix, created only for Arnotts and Brown Thomas stores and their online shops.

This isn’t just a new product.

It’s a milestone moment in our journey....

A Mix Like No Other

The Squish Mix is a brand new concept in the TYS range — a premium 500g blend of:

✨ soft vegan marshmallows
✨ chewy squishable foam gummies
✨ brand new Cola Flavor Alpaca moulds brought in exclusively for this range
✨ a luxury mix designed with gifting in mind

It’s playful, it’s nostalgic, it’s colourful, and it perfectly complements the huge popularity of the Squishmallow and Jellycat ranges in BTA stores. When you pick it up, it just feels special — the kind of treat that makes you smile before you even open the pouch.

And that’s exactly why we created it.

Something premium, giftable, soft, fun, and unlike anything else in the TYS family.

Available in Arnotts Henry Street, Brown Thomas Dublin, Dundrum, Limerick, Cork and Galway, plus online at Arnotts.ie and BrownThomas.com.

A Partnership Built on Belief

Our relationship with Arnotts began back in 2023, when Harry pitched at Pitch23 in front of the BTA buying team.

He was just 11 years old.

He didn’t win — but something even better happened.
They believed in him.
They believed in us.
And they offered us a 6-week Christmas pop-up that completely changed the trajectory of our business.

From that day, the BTA team has backed us, supported us, guided us, and championed us as an Irish, kid-founded, family-run brand. They’ve given us opportunities we could have only dreamed of a few years ago.

To be trusted to create a fully exclusive product, especially one of this scale, is something we do not take lightly. Collaborating with a retailer of this prestige doesn’t just elevate our range, it elevates our entire brand. It shows our customers, our stockists, and ourselves what is possible when the right people take a chance on you.

Why Exclusives Matter

For a small Irish company, being asked to create an exclusive for such iconic retailers means:

✔ belief in our creativity
✔ recognition of our quality
✔ validation of our brand direction
✔ trust in our ability to deliver
✔ and a huge platform to reach new audiences

It sends a message to customers across the country:
TYS belongs on shelves with Ireland’s best.

And we’re beyond grateful for that.

Thank You, Arnotts & Brown Thomas

To the entire BTA group — thank you for seeing the potential in us back at Pitch23. Thank you for giving Harry a stage, for giving our family a chance, and for continuing to champion Irish-made brands who are trying to do something different.

We are so proud of this product.
We’re proud of this partnership.
And we’re proud to see our little Irish brand stand tall in such prestigious stores.

Where to Find the Squish Mix

📍 Arnotts Henry Street

📍 Brown Thomas Dublin

📍 Brown Thomas Dundrum

📍 Brown Thomas Limerick

📍 Brown Thomas Galway

📍 Brown Thomas Cork

🛒 Online:
Arnotts.ie
BrownThomas.com