A Moment We Will Never Forget

Treat Yo Self Wins at the Guaranteed Irish Business Awards 2026

Last night was one of those moments that stops you in your tracks.

The kind of moment where everything slows down for a second and you realise just how far you have come.

Treat Yo Self was announced as the Winner of the Food & Beverage Supplier Category at the Guaranteed Irish Business Awards 2026.

And to be completely honest, we are still trying to process it.

Because when we looked around the room, we were surrounded by some of the most respected food and drink producers on this island. Businesses with decades of experience. Companies with large teams, deep expertise and incredible reputations. Many of them are people and brands we admire and learn from.

And somehow, standing there among them, our little family brand heard its name called.

Treat Yo Self.

A brand that started at our kitchen table during lockdown as a project led by Harry, a young entrepreneur with big ideas and a love for sweets.

A brand that has been built step by step by our family, with a small team, big belief and a commitment to doing the next right thing.

And last night, that journey was recognised on the main stage.

Standing Beside the Best in Ireland

The Guaranteed Irish Business Awards celebrate companies that are contributing meaningfully to Ireland through innovation, quality, and impact.

To even be nominated in the Food & Beverage Supplier category was an honour.

To win it, standing beside producers we deeply respect, was something we genuinely did not expect.

Like many small businesses, there are moments when you wonder if you are out of your depth. Moments where imposter syndrome creeps in. Moments where you question whether you belong in rooms like this.

Last night reminded us that maybe we do.

Maybe the work, the passion and the belief in what we are building is something that deserves to stand proudly beside the very best.

A Special Thank You

We want to say a heartfelt thank you to Guaranteed Irish.

Their support has played a real role in the growth of Treat Yo Self. The visibility, credibility and trust that comes with carrying the Guaranteed Irish mark has helped open doors both at home and in export markets.

Championing Irish businesses of every size matters, and we are incredibly proud to carry the Guaranteed Irish “G” across our range.

Thank you also to the category sponsors Centra and SuperValu, and to Miriam Crowley, who presented the award on the night.

And of course, a huge thank you to the Judges who saw something in us that made us stand out from the rest. We are so incredibly grateful! 

The event itself was spectacular, brilliantly hosted by Marty Whelan at the Dublin Royal Convention Centre. It was a night that celebrated Irish entrepreneurship, creativity, and resilience.

And it is one we will never forget.

A Win for a Family Brand

Treat Yo Self has always been about more than sweets.

It is about family.
It is about kindness.
It is about building something meaningful together.

Every pouch that is hand packed in Ireland carries that story.

From Harry’s original idea during lockdown to seeing the brand now stocked in retailers across Ireland and beyond, this journey has been shaped by belief, community support and a lot of hard work.

Winning this award feels like a moment to pause and recognise just how far the brand has come.

This Is Only the Beginning

If anything, last night reminded us of something important.

Maybe we need to believe a little more in what we are building.

Because if a small family business that started during lockdown can stand on that stage and win an award alongside some of Ireland’s most respected producers, then maybe the possibilities ahead are even bigger than we imagined.

We are incredibly proud.
We are deeply grateful.
And we are more motivated than ever to keep building.

Thank you to everyone who has supported Treat Yo Self on this journey.

This win belongs to all of you too.

💚

Treat Yo Self
Winner – Food & Beverage Supplier
Guaranteed Irish Business Awards 2026