The Swedish Mix 🇸🇪🍬

Ireland, the wait is over…

The sweet sensation that has taken TikTok, America and the rest of the world by storm has officially landed — and Treat Yo Self is incredibly proud to be the first Irish brand to create and launch its very own Swedish Candy Mix!

Swedish candy has become a full-blown global obsession. Taste tests and candy hauls have attracted millions of views, queues have formed outside sweet shops, online orders have soared and demand became so intense that some of the biggest Swedish sweet manufacturers struggled to keep their most popular sweets in stock.

Now you can finally discover what all the hype is about — without leaving Ireland.

What’s Inside?

A huge 650g pouch packed with an irresistible selection of Swedish-style sweets, carefully chosen for their incredible flavours and those famous soft, chewy and foamy textures.

Expect the perfect combination of:

• Sweet and sour favourites

• Soft, chewy and foamy textures

• Fruity, fizzy and seriously moreish flavours

• Viral sweets you will have seen all over TikTok

• Plenty to share… although you may not want to!

The exact mix may vary depending on availability, but every pouch will be filled with an amazing selection of the sweets that have made Swedish candy a worldwide sensation.

The Viral Candy Craze Everyone Is Talking About

This isn’t just another sweet mix.

By the middle of 2024, the #SwedishCandy hashtag had already passed 120 million views on TikTok, while some specialist sweet retailers saw online orders jump from around 50 to as many as 1,000 orders per day.

The demand caused international sell-outs, shortages and queues outside sweet shops as people rushed to find out what made these sweets so different.

It’s the texture. It’s the flavour. It’s the mix. And once you try them, you’ll completely understand the obsession.

Why You’ll Love Our Swedish Mix

• A huge 650g sharing pouch

• 100% vegan and cruelty-free

• Packed with viral Swedish-style sweets

• An incredible mix of flavours and textures

• Hand-packed with love in Ireland

• Presented in our fully recyclable Treat Yo Self pouch

• Perfect for sharing, gifting, parties, movie nights or keeping entirely to yourself

A Treat Yo Self Irish First 🇮🇪

We have spent months sourcing, tasting and creating what we believe is the ultimate Swedish Candy Mix — and we are so excited to finally bring this viral sensation to sweet lovers across Ireland.

This is one of our biggest product launches yet, and we have a feeling it won’t stay in stock for long.

Where Can You Find It?

The Treat Yo Self 650g Swedish Mix is available:

✨ Online here at Treat Yo Self
✨ In-store exclusively at Brown Thomas and Arnotts

Be among the first in Ireland to taste the sweet sensation that has taken over the world.

The hype is real. The wait is over. Swedish Candy has officially landed.

Add yours to the cart before it’s gone! 🍬🇸🇪